Big Data: A key to drive Big Business in a digital era!

Ever wondered what drives businesses? Oh, or maybe, have you ever given a thought about what has been driving businesses for all these years?

The answer is simple: a timely processed data.

Information derived from the organization’s database helps them to derive insightful decisions. The more insights one derives in a fast-paced and cost-effective manner from the data available, the greater are his chances to create a compelling Unique Selling Proposition (USP) for his organization. In short, if managed well, data can make you a Market Leader.

But with time, the volume and complexities attached to data have surged astonishingly. So Data Scientists, gems who work with database to derive meaningful interpretations from data to give valuable insight to organizations, need to rely on a much-sophisticated technology to drill and mine volumes of data that are otherwise too complex to interpret.

Enters Big Data to save the day!

Big data enables Data Scientists to harness valuable ways of analyzing, drilling, and mining huge volumes of complex data structures to derive meaningful information which otherwise is not possible to do with the help of traditional data-processing software. Big Data thus manages all the information assets of an organization in cost-effective, innovative forms to process information in order to derive insightful decision making by leveraging the power of automation.

One can imagine, being able to derive key insights after processing volumes of structured and unstructured data – the volume of data which is generated every second of the day throughout the year in a digitally connected world from various stakeholders of an organization – can help business tycoons to create new ventures. Similarly, failing to do so, watching their business go irrelevant is the other side of the story. It’s no secret that we live in a Knowledge-Driven Economy. Information is a key to success. Hence an access to cost-effective data storage system with swift data processing techniques to derive insightful information that organizations can put to their Knowledge-Base is pivotal.

Back in 2010, Eric Schmidt, Google’s former chief executive, said that about five exabytes of data (imagine the amount of data that will be recorded in a DVD-quality video that must have been recorded since the time universe was collapsed in one big mass before blowing into a big bang) was created in the world every two days. Hold on to this thought, and as we stand a decade later, imagine the rise of data generation today? It won’t be wrong to say the same amount of data must be generated in every 10 minutes now. You do the maths!

According to research, it is estimated that in just a year, the accumulated world data will grow to 44 zettabytes (that’s 44 trillion gigabytes or imagine an entire mountain range of the Himalayas covered with data instead of snow)! With all this data generated by consumers across the world, organizations need to rely on Big Data will increase. Alone in retail, relying on Big Data can help organizations to increase their sales by as much as 5%.

Where does all this data go?

For quite so long, many giants of Silicon Valley have had Big Data warehouses with no idea what to do about it; for even the thought of processing it was just too daunting. But with breakthrough technologies like Parallel-processing in early 2000s, the multitude of processing data increased giving rise to companies like Google and Facebook. See, that is the power of Data I was talking about; it creates and dilutes ventures!

Managing Big Data was not just enough to win the market; one had to come up with more advanced algorithms like Machine Learning and Artificial Intelligence to ace the game. It helps data applications to run on even more complicated, huge volumes of data in lesser time. Thanks to these technologies we have control devices with just a voice command.

To know about other technologies like Blockchain driving businesses, click here!

Driving economy with Big Data!

Online businesses like e-commerce and classified websites heavily rely on social media and browser history of consumers to track of surfing behavior of a consumer to derive their accurate buying behavior. After liking a picture of Organic Hair Oil on Instagram, the tempting advertisement and offers on an array of organic products don’t just appear randomly on your browser or anywhere browse digitally. The data is well-connected and processed. It’s no surprise after finding tempting offers on such products throughout the day; you end up buying it even if you didn’t want to. Online traffic and statics reveal that business opportunities lie in the ability knit data together from a wide source and let those sources reinforce to push that data to make pervasive. One can say Big Data makes organizations smarter, prolific, and agile: by enabling them to harness diverse data types otherwise, previously, unavailable. It also enables them to unravel new business opportunities.

Big Data and Yo2See!

At Yo2See, our goal is to bring together all that you want to see. Anything to buy, rent, sell, publish, and find a job – anything it will be on our platform. With our strong DaaS (Data-as-a-Service) platforms, we bring together data from multiple reliable sources so that you don’t have to scrape one site after another and get lost in content clutter. We aim to offer a geo-intelligence Application Programming Interface (API) to help you find all that you want just near you. Our web-application will help you get the real-time data powered by classified engines to give you what you need. Go Big with Yo2See as we have Big Data to understand your needs better.

Blockchain in Digital Advertising: The hype one can’t just ignore!

Pause and notice, isn’t everything around you driven by Blockchain? If you still are unaware, let’s rewind a little and know what Blockchain technology is; before we know why there is so much hype all about it!

Blockchain is an integrated system that records the information that is difficult or impossible to alter or hack otherwise! You may say it is a digital ledger of transactions that is disseminated in blocks across the network of computer systems. Each block is assimilated in a chain, containing a number of transactions; and all these transitions are recorded – as said above – in a digital ledger, on a block. Once this decentralized database of various digital transactions is managed by multiple participants, it is known as Distributed Ledger Technology (DLT). If you are still wondering what Blockchain Technology is, don’t worry. Just know that it is a type of DLT. But there is a twist! Unlike DLT, Blockchain technology is empowered. As every transaction in Blockchain is recorded with an unchallengeable cryptographic signature called a hash.

Phew! Hope we cracked that.

Digital Advertising is at the zenith of its evolution. That’s why businesses continue to go digital to reap the benefits of digital organizations that are nimble and agile. Though, going digital comes with struggles like data privacy, threat to online hacks, viruses or other malware, and more. That’s why everyone in today’s digital era – the one that is susceptible to all the cons, one needs to play smart! If we talk about digital giants like Facebook, Google, Amazon – who have been the forerunners of leading the disruptive digital revolution of online advertising, this million-dollar industry relies on huge – like really huge – volumes of data. But the key to their success is, how smartly they take decisions by drilling all this data.

You can thus say, having a digital presence can be your biggest asset or even a key to go bankrupt. Won’t then opting for a secured ecosystem to go digital seems to be the only sane thing to do? The answer is: a big Yes!

To share a little trivia, even Google has already announced that it will be building its own blockchain for its many services like Cloud. One might wonder, even a dynamically digital organization like Google is in the process of revamping the way it does its digital advertisements with a purpose to serve customers like never before!

To know about other trends running in the world of Classified Websites, you can read here

Blockchain: Revolutionizing Digital Advertising!

Facts reveal, around 8% to 9% of all the digital ad impressions are mostly fraud. These frauds not only deceive customers, but also costs as much as $1 out of every $3 spent on digital marketing efforts. Thus, its needless to say, there are a number of compelling reasons why blockchain is the only way to go ahead in digital advertising. Let’s find out some perks that digital advertisers can enjoy using Blockchain Technology.

Dear Advertisers, connect to your consumers directly!

Just like a traditional market, the digital market place also has end-users, advertisers, and intermediaries. Digital display ad inventories are controlled almost entirely by just two companies: Facebook and Google.

But with blockchain in the scene, the money-minting intermediaries become irrelevant. Platforms like Google and Facebook empowers advertisers to reach their potential customers directly using Blockchain technology. Harnessing the power of digital ledger, blockchain also offer advertisers an array of add-on benefits like digital analytics – who viewed the page, how many leads were generated, the rate of successful conversions, and more. Thus, blockchain empowers digital advertisers to run direct business which reduces fraudulent chances, commissions, and more.

2. Clutter-free, effective Ads.

A business world marred with heaps of content clutter, finding a niche in market with effective ad is almost impossible. Looking at the change in lifestyle and preferences of consumers, digital – and especially video advertisements – are going to rule the future. Hence effective and quality content, driven by compelling story-telling will enable marketers to leave an impact. The sole aim of advertisers is to be their consumers are – social media platforms like YouTube, Facebook, and more. Moreover, running advertisements on digital platforms not only enhances brand visibility, but also ensures consumers feel empowered to have the power not to let advertisements be intrusive. Thus, adding more brownie points to digital advertisements.

3. Safe, Secure, Swift!

It won’t be wrong to say that Blockchain Technology stands out like a knight with his shiny armor fighting all the evils prevailing in the digital world. It brings transparency in the business model to help advertisers see and analyses if there is any waste spend being made on their advertisements and even makes publishers accountable to enhance their effectiveness. Going digital while enjoying the security of Blockchain Technology, will not just maximize your speed-to-market, but will also help you target the right audience, decrease waste-spend, analyze campaign effectiveness pattern, and much more. All this in a safe and secured ecosystem. Thus, Blockchain will enable advertisers to build customer profiles directly, as trusting the ecosystem – the customers will be willing to share data which organizations, which in turn will enhance their targeting, relevance, conversions, and – ultimately – revenue.

Yo2See to the rescue:

Carving its niche in the world of classified advertising, Yo2See, a nimble and agile organization is all set to incorporate the best of disruptions – or rather – revolutions like the Blockchain Technology that the digital world is going to present. We will offer a safe and secured digital ecosystem to our users where they can rent, sell, buy, and publish all that they want online. Just like Blockchain, we at Yo2See have got your back.

Have you ever been charged for a credit card service you didn’t opt for?

Being an MBA student with a specialization in Marketing and the experience of having worked in a bank, I have never been as excited to write about any blog as this!

Why, you will know!

The basic role of a marketer is to convert the desires of consumers to have their products or services into their essential needs. Simply put, a marketer will make sure to create a need for his products or services in the lives of his potential customers, which they otherwise may or may not need at all. Tricky, isn’t it?

You can say Marketing thus is the game all about developing and changing the perception of a customer and the pivotal role to change customer’s perception towards any brand and the products and services they offer is played by Advertising! Yes, you heard it right.

Advertising impacts customers’ subconscious, and a constant exposure to advertisements over an array of media like digital platforms, newspapers, social media, television, and more seems to escalate the impact to new heights. But if looked deeply into, are we as a customer always exposed to genuine advertisements?

The answer is a big bold NO!

Going as basic as one can, the purpose of an advertisement for a brand is to communicate the features of the products and services. How a brand stands out in communicating those features is the real game-changer. Unfortunately, many brands sell false features and promises about their products and services in their advertisements, and when they do that, it’s called Fake or False Advertising. In one of its research reports Gartner published that by 2020, the dreadful year we all are surviving somehow, almost every person living in mature economies will consume more false information than the true, as the surge of relying for such information will be mainly social media platforms. With the rise of social media platforms, every brand has escalated its digital advertising budgets too. In the race of having digital presence and to make sure every click on their advertisements will generate business, brands often adhere to deceptive practices like False Advertising. Almost every business sector of the world is marred with many deceptive advertising practices, even Banking.

According to the Federal Competition Act prevailing in Canada, that prohibits false or misleading representations and deceptive marketing practices under both criminal and civil provisions, which are commonly referred to as Misleading Advertising provisions of the Act.

Deceptive Marketing of products to charge for services Banks don’t offer!

It often happens in the banking sector that customers have to pay for services they are not even offered. Those costs are always covered under tags like “Hidden Costs”, “Terms & Conditions Apply”, and so on. But as a customer, it is our right to know the break-up of costs, if not entirely but at least to an extent that a customer can be satisfied to know he is not being cheated upon.

Deceptive advertising practices like Bait-and-Switch is carried out to trap customers in buying high-end products and services. Bait-and-Switch is one of the major misleading practices many bankers do to up-sell their high-end services like credit cards, loans, etc. Up-selling is okay, but how a sales representative at a bank up-sells is a whole different matter.

Following bait-and-switch as a deceptive practice to up-sell, bankers start the interactive transaction with their customers with an intention to mislead. They may either make a wrong representation of features or may omit critical information of service. They may further go ahead to make fake claims about costs and returns. Once the customer seems to fall for this bait, the banker then makes his next move that such products and services are unavailable and hence the customer must go for an even better one. The entire process of making a purchase is thus misled by a banker in this scenario, which thereby also falls under deceptive marketing practices.

How can customers win over banks indulged in False Marketing practices?

Bank may seek short-term gains by indulging in False Advertising, but as stated above, they face its burnt in the long run as well. To say the least, banks are subjected to pay penalties for running misleading advertisements and any other deceptive practices.

The penalties for breaching the criminal or civil misleading advertising provisions are severe like paying a huge fine or penalty and even imprisonment for up to 14 years.

A customer should thus read all the terms and conditions before investing or buying any bank’s product or services. He must know the cost break-up, especially the hidden costs attached to banking services.

If you have ever had a problem with a bank or other business, tell your friends, family, colleagues. A bad word-of-mouth can tarnish brand image and lose customers. That’s the ultimate power of a customer to put to task those in power. When customers are well aware about their rights and legal favors available to them, so they can ensure no bank can ever con them in the name of False Advertising!

Bad Experiences with Classified Websites

For those who are not well-aware with the term Classified Websites, let me tell you a little bit about these websites.

Classified Websites are the online digital platforms where any person can publish classified items to be sold or give away on rent. A person can also buy such items from these websites while enjoying the comfort of his home.

Items on classified websites can be anything; right from daily grocery items to most sought-out matrimonial ads. Every person in today’s e-commerce driven world checks these websites almost every day. These sites play a huge role not only in maintaining our daily-essential stocks, but also guides us like a friend in everything that we are in need of, be it finding a perfect dress on our birthday or buying that phone we have always wanted to gift our parents. Some of the major North American classified websites that have become our household names are Amazon, Flipkart, OLX, eBay, Craigs, Kijiji, and even the Canada-based VarageSale, backed by Sequoia Capital.

In recent times an unprecedented wave of high-investments in classified websites has taken place with a result of which sites like Craigslist finally have some tough competition. According to a report, a venture capitalist, Tomasz Tunguz included classified ads apps on his list of least sought startup sectors to pay attention to.

Unfortunately, howover, no matter how essentail these websites are, a lot of things go wrong on thses websites as well. In today’s blog, we will find out some major goofups that leads to bad customer experiences while shopping or surfing on these classified websites.

Listing of fake or duplicate brands: According to a local survey done in India it was found that 38% respondents out of 6923 have been sold counterfeit products from e-commerce sites from last one year. To list a few major e-commerce giants involved in providing such products were Amazon, Flipkart, and Snapdeal. It thus become utmost important for classified websites to act due diligently and see what products are being listed on their websites in order to provide seamless shopping experience.

Listing websites thus have to identify who qualifies to be an honest seller. From checking his offer, pricing, product attributes, and other measures like transaction credentials, a lot needs to be done to save end-customers from buying counterfeit products, which they otherwise buy based on brand value of the listing website and not because of the phony sellers. Some websites like OfferUp tackles such trust issues by adhering to ID verification, buyer and selling ratings and real-time customer support, while as the Canada based VarageSale relies on heavily regulated community controlled by volunteer moderators.

Bad user-interface with cluttered homepage: Another major reason that adds to the reasons of providing bad experience to the users on classified websites is the clutters homepage. A customer should not get lost in unnecessary content on the website that does not add value. Startups like AdsWish are focused to cut down such noise. Its search engine platform centralizes all the classified ads and local marketplace apps. With indexing more than 20 million ads per day, AdsWish’s localized and data-backed algorithm gives users accurate results without any hassle.

Spam and Scam: One of the most unavoidable glitches with most classified websites is to deal with Spam and Scam. Almost every other classified websites rely on unsolicited marketing tactics to drive traffic. And those who don’t ask for it, still have to face the burn. Surfing classified websites, a user has to deal with issues like multiple aliases, scam texts, inappropriate back-linking attempts. Administrators of these websites then have to tackle these issues with help of manual processing and many spam-intelligence modules.

Maintaining the latest Ad state: Another problem faced by customers on classified websites is the unavailability of quick turn-over items; the items which have low selling time. As these items keeps on getting out of stock time and again, their unavailability thus reduces the value of the listings. Nothing can disappoint a customer more than to find that after shortlisting desired ads, such listed items are unavailable on the website. Thus, updating the listings regularly, no matter how challenging it can be, is necessary and to do that, classified websites needs seller’s timely co-operation.

These were just a few of the major problems faced by the customers which can lead to a bad customer experience. That’s why it’s time to bring agility in the classified marketplace with nimble startups that are future-ready and customer friendly. Yo2See, a Canada-based classified website [SA3] with its five major attributes is ready to serve you well. With its easy-to-browse platform, Yo2See brings together a network of trusted and authenticated buyers and sellers to buy, sell, and rent items in a place near them. Customers don’t have to worry about cluttered home-page or spam messages while browsing our homepage. At center of Yo2See remains customer-centricity and trust to deliver value with every transaction.

To know more about us, click on this link or watch this video.

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