Big Data: A key to drive Big Business in a digital era!

Ever wondered what drives businesses? Oh, or maybe, have you ever given a thought about what has been driving businesses for all these years?

The answer is simple: a timely processed data.

Information derived from the organization’s database helps them to derive insightful decisions. The more insights one derives in a fast-paced and cost-effective manner from the data available, the greater are his chances to create a compelling Unique Selling Proposition (USP) for his organization. In short, if managed well, data can make you a Market Leader.

But with time, the volume and complexities attached to data have surged astonishingly.  So Data Scientists, gems who work with database to derive meaningful interpretations from data to give valuable insight to organizations, need to rely on a much-sophisticated technology to drill and mine volumes of data that are otherwise too complex to interpret.

Enters Big Data to save the day!

Big data enables Data Scientists to harness valuable ways of analyzing, drilling, and mining huge volumes of complex data structures to derive meaningful information which otherwise is not possible to do with the help of traditional data-processing software.  Big Data thus manages all the information assets of an organization in cost-effective, innovative forms to process information in order to derive insightful decision making by leveraging the power of automation.

One can imagine, being able to derive key insights after processing volumes of structured and unstructured data – the volume of data which is generated every second of the day throughout the year in a digitally connected world from various stakeholders of an organization –  can help business tycoons to create new ventures. Similarly, failing to do so, watching their business go irrelevant is the other side of the story. It’s no secret that we live in a Knowledge-Driven Economy.  Information is a key to success. Hence an access to cost-effective data storage system with swift data processing techniques to derive insightful information that organizations can put to their Knowledge-Base is pivotal.

Back in 2010, Eric Schmidt, Google’s former chief executive, said that about five exabytes of data (imagine the amount of data that will be recorded in a DVD-quality video that must have been recorded since the time universe was collapsed in one big mass before blowing into a big bang) was created in the world every two days. Hold on to this thought, and as we stand a decade later, imagine the rise of data generation today? It won’t be wrong to say the same amount of data must be generated in every 10 minutes now. You do the maths!

According to research, it is estimated that in just a year, the accumulated world data will grow to 44 zettabytes (that’s 44 trillion gigabytes or imagine an entire mountain range of the Himalayas covered with data instead of snow)! With all this data generated by consumers across the world, organizations need to rely on Big Data will increase. Alone in retail, relying on Big Data can help organizations to increase their sales by as much as 5%.

Where does all this data go?

For quite so long, many giants of Silicon Valley have had Big Data warehouses with no idea what to do about it; for even the thought of processing it was just too daunting. But with breakthrough technologies like Parallel-processing in early 2000s, the multitude of processing data increased giving rise to companies like Google and Facebook. See, that is the power of Data I was talking about; it creates and dilutes ventures!

Managing Big Data was not just enough to win the market; one had to come up with more advanced algorithms like Machine Learning and Artificial Intelligence to ace the game. It helps data applications to run on even more complicated, huge volumes of data in lesser time. Thanks to these technologies we have control devices with just a voice command.

To know about other technologies like Blockchain driving businesses, click here!

Driving economy with Big Data!

 Online businesses like e-commerce and classified websites heavily rely on social media and browser history of consumers to track of surfing behavior of a consumer to derive their accurate buying behavior. After liking a picture of Organic Hair Oil on Instagram, the tempting advertisement and offers on an array of organic products don’t just appear randomly on your browser or anywhere browse digitally. The data is well-connected and processed. It’s no surprise after finding tempting offers on such products throughout the day; you end up buying it even if you didn’t want to. Online traffic and statics reveal that business opportunities lie in the ability knit data together from a wide source and let those sources reinforce to push that data to make pervasive.  One can say Big Data makes organizations smarter, prolific, and agile: by enabling them to harness diverse data types otherwise, previously, unavailable. It also enables them to unravel new business opportunities.

Big Data and Yo2See!

At Yo2See, our goal is to bring together all that you want to see. Anything to buy, rent, sell, publish, and find a job – anything it will be on our platform. With our strong DaaS (Data-as-a-Service) platforms, we bring together data from multiple reliable sources so that you don’t have to scrape one site after another and get lost in content clutter. We aim to offer a geo-intelligence Application Programming Interface (API) to help you find all that you want just near you.  Our web-application will help you get the real-time data powered by classified engines to give you what you need. Go Big with Yo2See as we have Big Data to understand your needs better.

Blockchain in Digital Advertising: The hype one can’t just ignore!

Pause and notice, isn’t everything around you driven by Blockchain? If you still are unaware, let’s rewind a little and know what Blockchain technology is; before we know why there is so much hype all about it!

Blockchain – Digital Advertising

Blockchain is an integrated system that records the information that is difficult or impossible to alter or hack otherwise! You may say it is a digital ledger of transactions that is disseminated in blocks across the network of computer systems. Each block is assimilated in a chain, containing a number of transactions; and all these transitions are recorded – as said above – in a digital ledger, on a block. Once this decentralized database of various digital transactions is managed by multiple participants, it is known as Distributed Ledger Technology (DLT). If you are still wondering what Blockchain Technology is, don’t worry. Just know that it is a type of DLT. But there is a twist! Unlike DLT, Blockchain technology is empowered. As every transaction in Blockchain is recorded with an unchallengeable cryptographic signature called a hash.

Phew! Hope we cracked that.

Digital Advertising is at the zenith of its evolution. That’s why businesses continue to go digital to reap the benefits of digital organizations that are nimble and agile. Though, going digital comes with struggles like data privacy, threat to online hacks, viruses or other malware, and more. That’s why everyone in today’s digital era – the one that is susceptible to all the cons, one needs to play smart! If we talk about digital giants like Facebook, Google, Amazon – who have been the forerunners of leading the disruptive digital revolution of online advertising, this million-dollar industry relies on huge – like really huge – volumes of data. But the key to their success is, how smartly they take decisions by drilling all this data.

You can thus say, having a digital presence can be your biggest asset or even a key to go bankrupt.  Won’t then opting for a secured ecosystem to go digital seems to be the only sane thing to do? The answer is: a big Yes!

To share a little trivia, even Google has already announced that it will be building its own blockchain for its many services like Cloud. One might wonder, even a dynamically digital organization like Google is in the process of revamping the way it does its digital advertisements with a purpose to serve customers like never before!

To know about other trends running in the world of Classified Websites, you can read here

Blockchain: Revolutionizing Digital Advertising!

Facts reveal, around 8% to 9% of all the digital ad impressions are mostly fraud. These frauds not only deceive customers, but also costs as much as $1 out of every $3 spent on digital marketing efforts. Thus, its needless to say, there are a number of compelling reasons why blockchain is the only way to go ahead in digital advertising. Let’s find out some perks that digital advertisers can enjoy using Blockchain Technology.

  1. Dear Advertisers, connect to your consumers directly!

Just like a traditional market, the digital market place also has end-users, advertisers, and intermediaries. Digital display ad inventories are controlled almost entirely by just two companies: Facebook and Google.

But with blockchain in the scene, the money-minting intermediaries become irrelevant. Platforms like Google and Facebook empowers advertisers to reach their potential customers directly using Blockchain technology. Harnessing the power of digital ledger, blockchain also offer advertisers an array of add-on benefits like digital analytics – who viewed the page, how many leads were generated, the rate of successful conversions, and more.  Thus, blockchain empowers digital advertisers to run direct business which reduces fraudulent chances, commissions, and more.

2. Clutter-free, effective Ads.

A business world marred with heaps of content clutter, finding a niche in market with effective ad is almost impossible.  Looking at the change in lifestyle and preferences of consumers, digital – and especially video advertisements – are going to rule the future. Hence effective and quality content, driven by compelling story-telling will enable marketers to leave an impact. The sole aim of advertisers is to be their consumers are – social media platforms like YouTube, Facebook, and more. Moreover, running advertisements on digital platforms not only enhances brand visibility, but also ensures consumers feel empowered to have the power not to let advertisements be intrusive. Thus, adding more brownie points to digital advertisements.

3. Safe, Secure, Swift!

It won’t be wrong to say that Blockchain Technology stands out like a knight with his shiny armor fighting all the evils prevailing in the digital world. It brings transparency in the business model to help advertisers see and analyses if there is any waste spend being made on their advertisements and even makes publishers accountable to enhance their effectiveness. Going digital while enjoying the security of Blockchain Technology, will not just maximize your speed-to-market, but will also help you target the right audience, decrease waste-spend, analyze campaign effectiveness pattern, and much more. All this in a safe and secured ecosystem. Thus, Blockchain will enable advertisers to build customer profiles directly, as trusting the ecosystem – the customers will be willing to share data which organizations, which in turn will enhance their targeting, relevance, conversions, and – ultimately – revenue.

Yo2See to the rescue:

blockchain technology

Carving its niche in the world of classified advertising, Yo2See, a nimble and agile organization is all set to incorporate the best of disruptions – or rather – revolutions like the Blockchain Technology that the digital world is going to present. We will offer a safe and secured digital ecosystem to our users where they can rent, sell, buy, and publish all that they want online. Just like Blockchain, we at Yo2See have got your back.