Blockchain in Digital Advertising: The hype one can’t just ignore!

Pause and notice, isn’t everything around you driven by Blockchain? If you still are unaware, let’s rewind a little and know what Blockchain technology is; before we know why there is so much hype all about it!

Blockchain – Digital Advertising

Blockchain is an integrated system that records the information that is difficult or impossible to alter or hack otherwise! You may say it is a digital ledger of transactions that is disseminated in blocks across the network of computer systems. Each block is assimilated in a chain, containing a number of transactions; and all these transitions are recorded – as said above – in a digital ledger, on a block. Once this decentralized database of various digital transactions is managed by multiple participants, it is known as Distributed Ledger Technology (DLT). If you are still wondering what Blockchain Technology is, don’t worry. Just know that it is a type of DLT. But there is a twist! Unlike DLT, Blockchain technology is empowered. As every transaction in Blockchain is recorded with an unchallengeable cryptographic signature called a hash.

Phew! Hope we cracked that.

Digital Advertising is at the zenith of its evolution. That’s why businesses continue to go digital to reap the benefits of digital organizations that are nimble and agile. Though, going digital comes with struggles like data privacy, threat to online hacks, viruses or other malware, and more. That’s why everyone in today’s digital era – the one that is susceptible to all the cons, one needs to play smart! If we talk about digital giants like Facebook, Google, Amazon – who have been the forerunners of leading the disruptive digital revolution of online advertising, this million-dollar industry relies on huge – like really huge – volumes of data. But the key to their success is, how smartly they take decisions by drilling all this data.

You can thus say, having a digital presence can be your biggest asset or even a key to go bankrupt.  Won’t then opting for a secured ecosystem to go digital seems to be the only sane thing to do? The answer is: a big Yes!

To share a little trivia, even Google has already announced that it will be building its own blockchain for its many services like Cloud. One might wonder, even a dynamically digital organization like Google is in the process of revamping the way it does its digital advertisements with a purpose to serve customers like never before!

To know about other trends running in the world of Classified Websites, you can read here

Blockchain: Revolutionizing Digital Advertising!

Facts reveal, around 8% to 9% of all the digital ad impressions are mostly fraud. These frauds not only deceive customers, but also costs as much as $1 out of every $3 spent on digital marketing efforts. Thus, its needless to say, there are a number of compelling reasons why blockchain is the only way to go ahead in digital advertising. Let’s find out some perks that digital advertisers can enjoy using Blockchain Technology.

  1. Dear Advertisers, connect to your consumers directly!

Just like a traditional market, the digital market place also has end-users, advertisers, and intermediaries. Digital display ad inventories are controlled almost entirely by just two companies: Facebook and Google.

But with blockchain in the scene, the money-minting intermediaries become irrelevant. Platforms like Google and Facebook empowers advertisers to reach their potential customers directly using Blockchain technology. Harnessing the power of digital ledger, blockchain also offer advertisers an array of add-on benefits like digital analytics – who viewed the page, how many leads were generated, the rate of successful conversions, and more.  Thus, blockchain empowers digital advertisers to run direct business which reduces fraudulent chances, commissions, and more.

2. Clutter-free, effective Ads.

A business world marred with heaps of content clutter, finding a niche in market with effective ad is almost impossible.  Looking at the change in lifestyle and preferences of consumers, digital – and especially video advertisements – are going to rule the future. Hence effective and quality content, driven by compelling story-telling will enable marketers to leave an impact. The sole aim of advertisers is to be their consumers are – social media platforms like YouTube, Facebook, and more. Moreover, running advertisements on digital platforms not only enhances brand visibility, but also ensures consumers feel empowered to have the power not to let advertisements be intrusive. Thus, adding more brownie points to digital advertisements.

3. Safe, Secure, Swift!

It won’t be wrong to say that Blockchain Technology stands out like a knight with his shiny armor fighting all the evils prevailing in the digital world. It brings transparency in the business model to help advertisers see and analyses if there is any waste spend being made on their advertisements and even makes publishers accountable to enhance their effectiveness. Going digital while enjoying the security of Blockchain Technology, will not just maximize your speed-to-market, but will also help you target the right audience, decrease waste-spend, analyze campaign effectiveness pattern, and much more. All this in a safe and secured ecosystem. Thus, Blockchain will enable advertisers to build customer profiles directly, as trusting the ecosystem – the customers will be willing to share data which organizations, which in turn will enhance their targeting, relevance, conversions, and – ultimately – revenue.

Yo2See to the rescue:

blockchain technology

Carving its niche in the world of classified advertising, Yo2See, a nimble and agile organization is all set to incorporate the best of disruptions – or rather – revolutions like the Blockchain Technology that the digital world is going to present. We will offer a safe and secured digital ecosystem to our users where they can rent, sell, buy, and publish all that they want online. Just like Blockchain, we at Yo2See have got your back.

Bad Experiences with Classified Websites

For those who are not well-aware with the term Classified Websites, let me tell you a little bit about these websites.

Classified Websites are the online digital platforms where any person can publish classified items to be sold or give away on rent. A person can also buy such items from these websites while enjoying the comfort of his home.

bad experience with classified

Items on classified websites can be anything; right from daily grocery items to most sought-out matrimonial ads. Every person in today’s e-commerce driven world checks these websites almost every day. These sites play a huge role not only in maintaining our daily-essential stocks, but also guides us like a friend in everything that we are in need of, be it finding a perfect dress on our birthday or buying that phone we have always wanted to gift our parents. Some of the major North American classified websites that have become our household names are Amazon, Flipkart, OLX, eBay, Craigs, Kijiji, and even the Canada-based VarageSale, backed by Sequoia Capital.

In recent times an unprecedented wave of high-investments in classified websites has taken place with a result of which sites like Craigslist finally have some tough competition. According to a report, a venture capitalist, Tomasz Tunguz included classified ads apps on his list of least sought startup sectors to pay attention to.

classified website

Unfortunately, howover, no matter how essentail these websites are, a lot of things go wrong on thses websites as well. In today’s blog, we will find out some major goofups that leads to bad customer experiences while shopping or surfing on these classified websites.

  • Listing of fake or duplicate brands: According to a local survey done in India it was found that 38% respondents out of 6923 have been sold counterfeit products from e-commerce sites from last one year. To list a few major e-commerce giants involved in providing such products were Amazon, Flipkart, and Snapdeal. It thus become utmost important for classified websites to act due diligently and see what products are being listed on their websites in order to provide seamless shopping experience.

    Listing websites thus have to identify who qualifies to be an honest seller. From checking his offer, pricing, product attributes, and other measures like transaction credentials, a lot needs to be done to save end-customers from buying counterfeit products, which they otherwise buy based on brand value of the listing website and not because of the phony sellers. Some websites like OfferUp tackles such trust issues by adhering to ID verification, buyer and selling ratings and real-time customer support, while as the Canada based VarageSale relies on heavily regulated community controlled by volunteer moderators.
Duplicate product
  • Bad user-interface with cluttered homepage: Another major reason that adds to the reasons of providing bad experience to the users on classified websites is the clutters homepage. A customer should not get lost in unnecessary content on the website that does not add value.  Startups like AdsWish are focused to cut down such noise. Its search engine platform centralizes all the classified ads and local marketplace apps. With indexing more than 20 million ads per day, AdsWish’s localized and data-backed algorithm gives users accurate results without any hassle.
  • Spam and Scam:  One of the most unavoidable glitches with most classified websites is to deal with Spam and Scam. Almost every other classified websites rely on unsolicited marketing tactics to drive traffic. And those who don’t ask for it, still have to face the burn.  Surfing classified websites, a user has to deal with issues like multiple aliases, scam texts, inappropriate back-linking attempts. Administrators of these websites then have to tackle these issues with help of manual processing and many spam-intelligence modules.
spam products
  •  Maintaining the latest Ad state: Another problem faced by customers on classified websites is the unavailability of quick turn-over items; the items which have low selling time.  As these items keeps on getting out of stock time and again, their unavailability thus reduces the value of the listings. Nothing can disappoint a customer more than to find that after shortlisting desired ads, such listed items are unavailable on the website. Thus, updating the listings regularly, no matter how challenging it can be, is necessary and to do that, classified websites needs seller’s timely co-operation.

These were just a few of the major problems faced by the customers which can lead to a bad customer experience. That’s why it’s time to bring agility in the classified marketplace with nimble startups that are future-ready and customer friendly. Yo2See, a Canada-based classified website[SA3]  with its five major attributes is ready to serve you well. With its easy-to-browse platform, Yo2See brings together a network of trusted and authenticated buyers and sellers to buy, sell, and rent items in a place near them. Customers don’t have to worry about cluttered home-page or spam messages while browsing our homepage. At center of Yo2See remains customer-centricity and trust to deliver value with every transaction.

To know more about us, click on this link or watch this video.

An Exigency of Immigration

Going as basic as its definition, the motive of immigration, an act of settling in a foreign country, for people, is to capitalize better economic prospects, enjoy congenial tax laws and health facilities, capitalize better opportunities for future generations, and so on. But that’s not all, in recent years as used to happen during the earlier global war crisis, we have seen people from many war-torn countries settling in foreign countries to save their lives.

In both cases, one can say, government facilities are already in shape to monitor, control, and document the immigration of people from their home countries to foreign ones. But not all follow the protocols. In fact, alluring naïve people all across the world to settle in green pastures of European and American countries, immigration has been unfortunately a money minting business for many non-official third-parties as well.
Considering all these scenarios, one can say, the surge in immigration is an unsettling affair. Thus, there is always need-based or voluntary exigency for immigration.

Why is immigration good for everyone?

If I talk about the hotbed for immigration – Canada: The World Economic Forum has ranked it as the eighth country in the world having the most immigrants for 2018. But, that’s not all! According to another report published by Statista Canada, immigration is a key driver of Canada’s population growth, with 313,000 immigrating to Canada in just 2019.

Looking at these figures, it’s not hidden that the Canadian government knows the value and contributions that immigrants bring to their country.  That’s why before our lives were crumpled by COVID19, Canada wanted to add as many as 500,000 plus immigrants to its current population by 2020. To know more, you may click here.

Research studies have shown that immigration is not just beneficial for an immigrant but for the natives of the land where he migrates to as well. Likewise, the act of immigration also leads to a long-term benefit for both his native and moved-in country as well. The factors like the exchange of skill, knowledge, work, expertise brought by an immigrant to a foreign land in exchange for money leads to a health GDP, globally. However, to achieve such a state, countries across the world need to have immigration friendly laws, which we don’t find everywhere.

Beware of the bad guys!

With the potential to bring good to everyone associated with immigration, unfortunately, immigration has attracted many ill practices across the world as well. To list a few immigration issues, many non-official third-party mediators’ carryout many deceptive practices. The major deceiving parties that fools immigrants are unauthorized practitioners of immigration law. They usually charge amount higher than the nominal fee and are in every sense incompetent to combat issues faced by immigrants with the migration proceedings. These money minters not only cause huge financial loss to aspirational immigrants but also lead them to face severe ramifications of illegal immigration like deportation.

Know local, as you go global: Be Glocal with Yo2See!

As the whole world has come together and assembled in our smartphones, we at Yo2See believe leveraging the power of the internet to help people connect with each other. We are your local-global, or as the lingo suggests, the glocal community where you can reach out to local people like professionals and seek help if you are living in a foreign country.

If you want to know about a new country and need assistance of legal professionals or want to know government incentives to rely upon, Yo2See will help you to connect with the right persons and find all they have to say.  

We understand, living alone in a foreign country is not easy. That’s why Yo2See has got your back. You can rent an affordable place with us. You can even buy, rent, or sell things that you need to settle in or make those extra dollars.

Wherever in the world you are, you will always find Yo2See to count on!

Makeup Artist, A Face Behind The Star

Gloablization of economy has not left fashion industry untouched and the products and services that it offers. Even the fashion capital of the world, Paris, has successfully revamped today’s global fashion industry. Today, big fashion brands, global celebrity stylists, world-class cosmetic products have found their homes in almost every country of the world. If one would talk about global fashion events like Met Galla, Cannes, Milan Fashion Week, it won’t be wrong to say that these events have brought the global fashion industry together to celebrate art and craft revolving around beauty.

The glam-fam industry scene across the world – be it the tinsel town of movie stars or brides living their dream weddings – has seen an enormous rise in the opulent looks in a decade gone by. Thinking about movie stars, fashion models, brides, and social media influencers or fashion vloggers we can pick up one common thread connecting and indeed a pivotal block that keeps it all together: A Makeup Artist!

In today’s blog, we are going to talk about Makeup Artists – the not much celebrated or as we can say, a superhero without a cape of the star-lit world.

Carving a niche towards self-relianse:

The name “make-up artist” does not click our head as someone who helps actresses, models, and brides look best on the events and important occasions, but also as an empowering career choice that most women have taken up. From celebrity make-up artist to a freelance beauty vlogger, there are an array of career options that can be clubbed under the umbrella heading of being a make-up artist; to list a few: Bridal make-up artist, freelance make-up artist, beauty product developer/reviewer and much more.

Hitting a simple search on Google, you will find an array of courses you can do tobecome a certified make-up artist. Once certified, you can use social-media marketing to pitch your clints. Taking one step a day, you never know when you may be working as a top-notch celebrity make-up artist.

And as the beautiful diverse rainbow shines on us, make-up industry is without a doubt been a pioneer in becoming a gender neutral industry, thus giving career options to many of us as a whole community.

A superhero without a cloak:

You may say Make-up Artists are superheros who work behind the curtains to ensure the stars performing on stage look flawless. But how often do we press upon the thought of appreciating the artist because of who our brides, models, and actresses looks glamorously gorgeous? To be true, never!

We can clearly say, make-up artists are the unseen faces behind the shining stars. To know more about the profession and other challenges faced by make-up artists, Yo2See is featuring story of a young make-up artist from Kashmir, a heavenly valley located in India.

We soon will be covering her story in a vlog where Nida will be talking about her career. Watch this space to know more. 

Celebrating glam-heroes with Yo2See:[SA2] 

We know looking great on your special day – be it a birthday, wedding, date-night, prom is every girl’s wish. But, finding a make-up artist to help you pull your dream look can be baffling too. Well, not anymore. Yo2See, a growing team of online community will help you book make-up artist just near you at a price you can afford. In case you want to buy or rent cosmetic [SA3] products for your special day, it will be taken care by Yo2See as well.

If you are an aspiring make-up artist, or you already are working as one, Yo2See is a platform that will help you get connected with the people who needs your valuable services. You can also use our portal to publish your beauty blogs, make-up advises and much more. While you are busy out there shining the stars, Yo2See will make sure your light shines upon us too!